Post by prioty237 on Feb 27, 2024 8:07:14 GMT 2
Google keyword tool Using “Dive Croatia” and “Diving Dubrovnik” as my starting points, I set the Google’s keyword tool to use language:English and Locations:All Figure 3 – Google keyword tool results for diving keywords Very quickly I can pick up new keywords to expand my content with, like “scuba” and “snorkelling” as well as conversion related words like “dive shop”, “dive center” and “diving equipment”. Luckily the hotel has a PADI dive centre on its lower floor so it’s a perfect match to search queries. I hope to be able to rank for all these “halo” diving words quite easily. You can see from the competition column that there is not a lot of PPC activity around these terms, meaning I can cheaply drive Paid Search towards this page. Google Sets Figure 4 – Google sets result for diving keywords Google Sets automatically creates sets of items from a few examples. I use this tool as a proxy for understanding what term and keywords Google thinks are related.
For my input of dive, diving, scuba and scuba diving I get back the Bolivia Mobile Number List following: As I want to add more text to the page, I also want to make sure the text I add is strongly related to my main keywords. From this output will make sure to include words like “fish” and “wreck” and “island”, to attempt to capitalise on what Google is telling me is its contextual understanding of my main diving terms. Step 3 – Undertake Qualitative research via direct user interaction Next we turn to divers themselves to find out what they want in a page. I searched Google for diving forums and found one that seemed active. I signed up and asked them what information they would like to see in a diving page. It turns out real divers wanted more and very specific information. Some examples out of a long list: Substrate Recommended certification Perhaps recommendations for the photographer, macro, wide, ambient etc Nitrox availability Trimix availability Rebreather support .
bottles, sofnalime etc) Any diving regulations specific to the local area max depth, no solo diving, Open Water to be accompanied by Instructor etc) Although I grew up on the coast, there is no way I would have known this specific diving data without asking the experts. I only thought of doing this after the page went live, but I will be doing this as part of the initial process going forward. This is one of those things that seem so obvious when you do it, and you kick yourself that you didn’t do it before. This is the reason for creating an iterative process; we will improve this page over time, based on data. Step 4 – Add Rich media to make it an educational, engaging and linkworthy experience There are two main reasons for using multiple types of media on the page.
For my input of dive, diving, scuba and scuba diving I get back the Bolivia Mobile Number List following: As I want to add more text to the page, I also want to make sure the text I add is strongly related to my main keywords. From this output will make sure to include words like “fish” and “wreck” and “island”, to attempt to capitalise on what Google is telling me is its contextual understanding of my main diving terms. Step 3 – Undertake Qualitative research via direct user interaction Next we turn to divers themselves to find out what they want in a page. I searched Google for diving forums and found one that seemed active. I signed up and asked them what information they would like to see in a diving page. It turns out real divers wanted more and very specific information. Some examples out of a long list: Substrate Recommended certification Perhaps recommendations for the photographer, macro, wide, ambient etc Nitrox availability Trimix availability Rebreather support .
bottles, sofnalime etc) Any diving regulations specific to the local area max depth, no solo diving, Open Water to be accompanied by Instructor etc) Although I grew up on the coast, there is no way I would have known this specific diving data without asking the experts. I only thought of doing this after the page went live, but I will be doing this as part of the initial process going forward. This is one of those things that seem so obvious when you do it, and you kick yourself that you didn’t do it before. This is the reason for creating an iterative process; we will improve this page over time, based on data. Step 4 – Add Rich media to make it an educational, engaging and linkworthy experience There are two main reasons for using multiple types of media on the page.