Post by sarkerraihan on Feb 27, 2024 6:49:03 GMT 2
For some companies, communicating is not difficult. What they sell adapts to emotional content, responds to practical needs or falls into hot topics on the web. For other companies, talking about their business and products is anything but simple: perhaps they are niche goods, which do not generate interest or are not aesthetically appealing. How do you communicate a “boring” business? In a previous article we saw three ideas to try . Today we'll look at four more! boring business Shows what happens “behind the scenes” Many people like to see how things are made and what processes are put in place. Perhaps the industrial packaging machine you create is unattractive but seeing the design steps, the layout that becomes a 3D model and the assembly phases has a different effect.
Every company that produces an Paraguay Mobile Number List object is capable of generating this type of content. The same goes for those who create software and even for those who offer services; in the latter case the "behind the scenes" can concern life in the office or the presentation of team members. Use an authentic approach Corporate communication tends to be inauthentic due to concerns about how one appears in the eyes of the market. Web 3.0 has taught us that this way of reasoning is often wrong: people trust those they perceive as authentic. Embracing authenticity doesn't mean posting low-quality photos of your shed in disarray. It means accepting that not every detail has to be okay , that a technician's overalls have to be dirty and that funny situations are commonplace when working. Collaborate with influencers outside your industry There are companies that deal with "boring" products but have been able to differentiate themselves thanks to an approach that doesn't take itself too seriously. And a useful way to achieve this is to collaborate with influencers or web personalities.
We are not talking about influencers in the sector in which we operate, who may be authoritative technicians but who do not bring freshness to our communication. We are talking about influencers from outside our world, perhaps to be invited for a tour of the company told in their style ! Make yourself useful There are certainly many technical topics that you can address. Why not try to simplify these concepts to create practical content for the people who follow you? You can't teach them how to change the motor of a conveyor belt, but you can make video pills with tips for regular maintenance . Your know-how allows you to help your audience in a practical way, without replacing your technical assistance or diminishing its role. Being helpful is a great way to receive appreciation and attention from users. These practical tips will allow you to communicate better even if your business seems “boring”.
Every company that produces an Paraguay Mobile Number List object is capable of generating this type of content. The same goes for those who create software and even for those who offer services; in the latter case the "behind the scenes" can concern life in the office or the presentation of team members. Use an authentic approach Corporate communication tends to be inauthentic due to concerns about how one appears in the eyes of the market. Web 3.0 has taught us that this way of reasoning is often wrong: people trust those they perceive as authentic. Embracing authenticity doesn't mean posting low-quality photos of your shed in disarray. It means accepting that not every detail has to be okay , that a technician's overalls have to be dirty and that funny situations are commonplace when working. Collaborate with influencers outside your industry There are companies that deal with "boring" products but have been able to differentiate themselves thanks to an approach that doesn't take itself too seriously. And a useful way to achieve this is to collaborate with influencers or web personalities.
We are not talking about influencers in the sector in which we operate, who may be authoritative technicians but who do not bring freshness to our communication. We are talking about influencers from outside our world, perhaps to be invited for a tour of the company told in their style ! Make yourself useful There are certainly many technical topics that you can address. Why not try to simplify these concepts to create practical content for the people who follow you? You can't teach them how to change the motor of a conveyor belt, but you can make video pills with tips for regular maintenance . Your know-how allows you to help your audience in a practical way, without replacing your technical assistance or diminishing its role. Being helpful is a great way to receive appreciation and attention from users. These practical tips will allow you to communicate better even if your business seems “boring”.