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Post by account_disabled on Feb 19, 2024 6:45:23 GMT 2
The description in this part is quite tactical, and I’d like to add something to the content here. Tip Takeaway Having customers add reviews to your product pages can be a huge factor in improving your conversion rate for one simple reason: comparison shopping. Reviews are one of the most looked at elements of social proof when people are shopping, both online and instore. Mobile research is changing how people make purchasing decisions – searching for reviews while comparing different options. According to telMetrics, 46% of shoppers reported they exclusively use their mobile device to . 9 Uncommon Conversion Rate Optimization Tips You Can Use Today This post Buy TG Database mentions that you should test your privacy statements/policies as different things work for different people/sites. Tip Takeaway It shows examples of two different approaches from Tim Ferriss and Neil Patel, where Neil offers a standard 100% privacy and no spam statement, whereas Tim uses a list of 7 reasons why you should subscribe to his email list including privacy statements next to phrases like “Subscribers are smart and hot”. 5 Landing Page Headline Formulas Tested Part of this interesting post includes three case studies about landing page headline A/B tests. Tip Takeaway The concept is to compare three types of headline: Benefit based headline (what will I get from this?) Loss aversion (what am I missing out on if I don’t act?) Question (entice the visitor by asking a question) To quote Michael Aagard (split test junkie and the author of the post): “In all three case studies, the benefit headline performed best while loss aversion came in second place, followed by the question headline that came in last.
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