Post by account_disabled on Dec 2, 2023 10:53:25 GMT 2
In an atmosphere where both small and large businesses compete fiercely in various fields, finding a way to attract customers with Freemium is considered one of the important strategies that will help the target group see that our products and services stand out from others and feel interested and want to. Come in and ask for more information. For anyone who isn't sure what Freemium really is. We will explain it in more pictures. The word Freemium comes from Free + Premium, meaning that the target audience can consume content or use our products and services for free. But if you want to receive any products, services or content that are more premium than before, you need to pay us money.
The advantage of using the Freemium strategy is that all parties will benefit in a Win-Win Phone Number List manner. The target group will receive good benefits from Freemium and the brand will receive customer information. This makes it possible to contact back and plan marketing strategies that are more direct. Therefore, we should use the Freemium strategy when we want to get a large amount of information from the target group and want to save on the cost of finding new customers (Customer Acquisition Course). This time, STEPS Academy would like to present tips on making freemium in 3 funnels: Top of Funnel , Middle of Funnel, Bottom of Funnel. Let's go see the details. But no matter which funnel it is in, the important technique is that we must write a Call To Action in each freemium that is attractive and actually stimulates action.
In addition, designing forms for filling out information and landing pages (website pages that are created separately for certain purposes) with a UX UI (User Experience & User Interface) that is easy to use is indispensable. As well. Let's take a look at ideas for doing Freemium during Top of Funnel. Click to view additional course details at this link. Top of Funnel (TOFU) For doing Freemium at this stage, we don't need to focus on sales yet. But focus on building trust among the target group first. In terms of customer information In this step, we will focus on collecting only the first name, last name, and email of the customer. The way to get good customer information is to present quality content from the beginning. Therefore, we need to make the content easy to read, informative, and actionable.
The advantage of using the Freemium strategy is that all parties will benefit in a Win-Win Phone Number List manner. The target group will receive good benefits from Freemium and the brand will receive customer information. This makes it possible to contact back and plan marketing strategies that are more direct. Therefore, we should use the Freemium strategy when we want to get a large amount of information from the target group and want to save on the cost of finding new customers (Customer Acquisition Course). This time, STEPS Academy would like to present tips on making freemium in 3 funnels: Top of Funnel , Middle of Funnel, Bottom of Funnel. Let's go see the details. But no matter which funnel it is in, the important technique is that we must write a Call To Action in each freemium that is attractive and actually stimulates action.
In addition, designing forms for filling out information and landing pages (website pages that are created separately for certain purposes) with a UX UI (User Experience & User Interface) that is easy to use is indispensable. As well. Let's take a look at ideas for doing Freemium during Top of Funnel. Click to view additional course details at this link. Top of Funnel (TOFU) For doing Freemium at this stage, we don't need to focus on sales yet. But focus on building trust among the target group first. In terms of customer information In this step, we will focus on collecting only the first name, last name, and email of the customer. The way to get good customer information is to present quality content from the beginning. Therefore, we need to make the content easy to read, informative, and actionable.