Post by account_disabled on Nov 26, 2023 7:59:09 GMT 2
For example, despite being a very profitable company with excellent sales levels, many Mc Donald's users are concerned that the chain's food is unhealthy and, therefore, they consider the alternative of lowering their consumption levels or seeking new options. specifically in Europe, and developed a Rebranding project on the continent, which included replacing red with green as the main corporate color, with the aim of associating the company with the healthy trend. In addition, McDonald's added low-fat gastronomic alternatives, such as salads, and reduced waste emissions, as it also understood that the European public is increasingly committed to environmental care.
Logically, in a company as successful as this one, backed by solid Phone Number List marketing strategies, changing the business name and migrating to another sector were not necessary steps. rebranding 3. Expansion or change of target audience The corporate identity must be consistent with the buyer persona or the target audience , but this is not always met. As the years go by, some brands discover that they did not target the correct sectors or, at least, those that are very small, which does not allow them to take advantage of the potential of the products or services . Yes, in these situations Rebranding can also be a helping hand. You already know! When it is necessary to expand or change the target audience, repair the deterioration of the image and eliminate prejudices, it is necessary to make the firm decision to develop these strategies.
So, the time was right for us to talk about how to do it. Keep reading! Script to create Buyer Personas Leave your email and receive it for free! How to develop a Rebranding strategy? To carry out a successful Rebranding strategy, it is necessary to start by setting objectives like the ones we mentioned above. Once you are clear about what you are looking for, you must define whether a total or partial renovation is necessary and, then, aspects about the strategy itself, such as: Identity As it is a renewal process, Rebranding must translate into changes in identity. For this reason, it has to involve graphic design processes and other elements that will determine how the brand will be shown to the market and, also, the way in which it will be perceived.
Logically, in a company as successful as this one, backed by solid Phone Number List marketing strategies, changing the business name and migrating to another sector were not necessary steps. rebranding 3. Expansion or change of target audience The corporate identity must be consistent with the buyer persona or the target audience , but this is not always met. As the years go by, some brands discover that they did not target the correct sectors or, at least, those that are very small, which does not allow them to take advantage of the potential of the products or services . Yes, in these situations Rebranding can also be a helping hand. You already know! When it is necessary to expand or change the target audience, repair the deterioration of the image and eliminate prejudices, it is necessary to make the firm decision to develop these strategies.
So, the time was right for us to talk about how to do it. Keep reading! Script to create Buyer Personas Leave your email and receive it for free! How to develop a Rebranding strategy? To carry out a successful Rebranding strategy, it is necessary to start by setting objectives like the ones we mentioned above. Once you are clear about what you are looking for, you must define whether a total or partial renovation is necessary and, then, aspects about the strategy itself, such as: Identity As it is a renewal process, Rebranding must translate into changes in identity. For this reason, it has to involve graphic design processes and other elements that will determine how the brand will be shown to the market and, also, the way in which it will be perceived.